India's Largest Loyalty Program Steadies 110M+ Members on Managed VPS
One of India's largest loyalty program companies manages 110M+ members. Slow page loads, security worries, and rising costs on its old host pushed it to find a VPS partner that paired uptime with real support.
Backdrop of the Project
Marketing is no longer a want for businesses, it is a need, and a fierce one in the age of digital competition. Even competing on product quality, price, and speed, brands still struggle to earn lasting customer loyalty.
Enter loyalty programs: coupons, free membership, premium subscriptions, discounts, and deals. With reward and loyalty points handed out for repeat purchases, loyalty points have become a kind of virtual cash.
Now imagine managing 110M+ members and their loyalties. That was the scale our client handled as one of India's largest loyalty program companies. As membership grew, so did the challenge of delivering a seamless experience, which led the client to rethink its hosting.
Roadblocks
The loyalty program was the client's primary revenue stream, so any technology partner had to keep that stream flowing with a seamless end-user experience.
Their previous host, a big name, struggled to manage the VPS nodes. The trouble did not stop at hosting: page-load speed dropped, security concerns surfaced, accessibility suffered, and affordability slipped. So the client moved its VPS hosting to RedSwitches for better value on its technical investment.
Our Solution
Moving away from a pioneer hosting company was a tough call, so the client wanted certainty before choosing us for managed VPS hosting. To prove our abilities, we began with a proof of concept, building a small cluster from a web server and a database server.
With the results on the table and a responsive support team behind them, RedSwitches stood out as the ideal partner.
We then deployed bare-metal servers across two geographic locations, fronted by a cloud load balancer, with DNS management and backup services for resilience.
Business Benefits
We delivered what we promised, on time. It is rare for an IT company to put a clock on its own work, but our estimates were precise.
We added a dedicated account manager who resolved issues quickly with hands-on support, and our customized roadmaps helped the client make well-informed campaign decisions.
The campaign team could now spin up multiple campaigns through managed VPS hosting and push them to members without interruption.
The Numbers After Deployment
Big companies have expertise, but they lack time. Time and support were exactly what our loyalty program company needed when we were struggling with hosting. Moving to managed IaaS services from RedSwitches proved to be a game-changing decision for us. The dedicated account manager broadened the game with new yet practical possibilities and timely execution.
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