Don’t Fall For The Domain Name Appraisal Scam

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domain name appraisal

Are you a domain name owner looking to sell your domain?

Be careful because there’s a scam out there that you must watch out for. This article will show you how to avoid falling for the domain name appraisal scam.

Scammers target potential sellers by offering to buy their domains, but there’s a catch.

They often make a significantly high-than-going offer but only go through with the deal if you get an appraisal from a specific service provider. In almost all cases, the scammer or their partner owns that appraisal service. As you can guess, the buyer disappears once you pay for the appraisal.

To protect yourself against this common scam, remember that legitimate buyers won’t ask you to get an appraisal. If they do, they often place the appraisal order and pay for it themselves. You also need to invest time and resources in researching the buyer’s credibility and background and the legitimacy of the appraisal service.

By following these tips and reporting any scams, you can avoid becoming a domain name appraisal scam victim.

Table Of Content

    1. Recognize the Signs of a Domain Appraisal Scam
    2. Understand the Tactics Scammers Use
    3. How the Scam Works
    4. Tips for Protecting Your Domain Inventory
    5. Resources for Legitimate Domain Appraisals
    6. Report Scammers and Seek Legal Action
    7. Conclusion
    8. FAQ’s

Let’s go into the details of the scam and how you can protect yourself and your business from the fallout.

Recognize the Signs of a Domain Appraisal Scam

Recognizing the signs of a domain appraisal scam is crucial in protecting your domain inventory and money.

The key is identifying the red flags many domain owners miss and fall for the scam.

One of the first red flags is when a buyer requests a domain name appraisal. Legitimate buyers usually don’t ask for appraisals, so if a potential buyer insists, it’s a cause for concern.

Scammers often own these services, and by insisting on their use, they can manipulate the results to their advantage. In most cases, the appraisal process returns a favorable report and recommends the same price (or higher) the buyer suggested. That’s why we highly recommend researching and verifying the credibility of both the buyer and the appraisal service before proceeding.

Another red flag is the “too good to be true” offers. In addition to outrageous prices, the buyers are pushy and often force you into finalizing the deal.

You need to trust your instincts and, if in doubt, consult with experts or seek advice from reputable sources.

The first rule of protecting yourself from domain appraisal scams is being vigilant and informed.

Understand the Tactics Scammers Use

Scammers employ various tactics to establish credibility and manipulate sellers into falling for their high offers and specific appraisal service requirements. They understand that gaining the seller’s trust is crucial to their scam’s success.

To achieve this, scammers often go to great lengths to make themselves appear legitimate. They may reference their extensive experience in the domain industry or provide false credentials to create a sense of trustworthiness. This can easily deceive sellers eager to make a quick, high-profit sale.

One of the key tactics scammers use is making an enticingly high offer for the domain name. They understand sellers will likely overlook warning signs when presented with a lucrative opportunity. By presenting an offer that seems too good to pass up, scammers prey on sellers’ desire for a quick and profitable sale.

When you question the appraisal requirement, the buyer provides a seemingly logical explanation. They claim that it is necessary to determine the actual value of the domain. However, this is a ploy to gain the seller’s trust and extract money. As you can guess, the buyers vanish once the appraisal fee is paid and cut off all contacts.

It is essential to be aware of these tactics and approach any offer cautiously. Legitimate buyers will not ask for an appraisal or insist on using a specific service. If a buyer refuses to consider alternative appraisal options, it is a clear red flag they may be involved in a scam.

Ultimately, you can protect your investment by being vigilant, doing detailed research, and considering the offer before proceeding with the deal.

How the Scam Works

Now that you understand the scam and the red flags associated with the scam let’s run through a typical domain name appraisal scam.

Usually, the scam runs through an email exchange with two emails. Here are the sample emails.

Email # 1: You receive an email from the con artist offering to acquire your domain name.


[YourName].com is being considered for purchase by our client.

The buyer is a Qatari investor with considerable funds for various web ventures.

He has 17 years of professional investing expertise.

Sometimes, the email adds a second carrot to entice people to purchase more of your domain names. If you fall for the scam, you usually reply with your willingness to sell the domain.

Email # 2: The scam artist makes a very high offer once you declare your willingness to sell the domain name.

“You will receive the appraised value from the buyer. It should be secure and fair for both sides, in my opinion.

I estimate that your name is worth between $15,000 and $20,000, and my client has the resources to give you this amount.

Do you have a value certificate for the item? It’s not a problem if you don’t have one. Online ordering is available.

He requires it from a dependable source.

He gives me a percentage on each transaction; thus, I’m also interested in a reliable market price assessment.

$15,000 is huge. And given that he receives a cut from the transaction, the individual who emailed you seems to have your interest at heart.

However, you need to be careful when they ask you to acquire the assessment from a specific appraisal service. Chances are that the scammer or their criminal partner operates the appraisal service.

The next series of emails happens between you and the domain appraisal service. Most likely, the appraisal will cost you $50 or more. Once you pay for the services, you won’t hear from the “buyer” once you reply to the email with the appraisal certificate.

Scammers can also impersonate well-known domain name registrars’ email accounts to seem more legitimate. So, you need to be cautious of spoofed email addresses from well-known registrars and verify by emailing them back.

Tips for Protecting Your Domain Inventory

One effective strategy for safeguarding your domain and business interest is to thoroughly research the credibility and background of potential buyers and the legitimacy of any appraisal service they may recommend.

Before engaging in any transaction, take the time to investigate the buyer’s reputation and track record. Look for reviews or feedback from previous sellers to determine their legitimacy.

Next, research the recommended appraisal service to ensure it is reputable and independent. Avoid using unknown appraisal services endorsed or recommended by the buyer, as this could be a red flag for a potential scam.

Another essential step in protecting yourself is verifying the legitimacy of the sender and the email addresses.

Scammers often spoof the email addresses of well-known registrars to make their scams appear more legitimate. Double-check the email address by independently searching for the registrar’s contact information and comparing it to the email address that sent you the email.

Legitimate buyers typically do not require an appraisal and certainly do not demand a specific service. So, you should be wary of any buyer who needs an appraisal from a particular service to proceed.

In addition to the above tips, you must apply common sense and evaluate the offer for its worth. Remember that legitimate buyers do their research and give an offer that is close to the actual market value. You must stay vigilant and report any suspicious activity to the authorities and domain name registrars to help protect others from falling into the same trap.

Resources for Legitimate Domain Appraisals

Looking for a trustworthy appraisal for your domain?

Using reputable and independent appraisal services is essential when getting your domain appraised. You can protect yourself from scammers’ tricks by removing their recommended services. Instead, research and choose a service with a good industry reputation.

Domain Name Journal is a trusted resource for domain appraisals. They offer comprehensive appraisals that determine a fair price by considering the domain’s age, keyword relevance, and market demand. These appraisals are conducted by experienced professionals who understand the domain market dynamics.

Another reliable option is Estibot, a popular appraisal service many domain investors use. Estibot uses a sophisticated algorithm considering search volume, keyword popularity, and comparable sales. Their appraisals provide a detailed analysis of your domain’s value.

Remember, verifying the legitimacy of the email address and buyer before proceeding with any appraisal service is crucial. Doing your due diligence and using trusted resources will help protect you from falling victim to the domain name appraisal scam.

You should always report suspicious activity to the authorities and domain name registrars to ensure justice and protect others from falling victim to scammers.

By reporting scams, you help prevent others from being deceived, increase the chances of catching these criminals, and hold them accountable for their actions.

Here are some tips for covering all bases of the reporting process.

Start by gathering all the relevant information, such as the scammer’s email address, any correspondence or offers received, and details about the appraisal service they recommended.
You need these details to properly report the scam to your local law enforcement agencies to help them with the investigations.

You should also report the scam to the concerned domain name registrar. They can take action against the scammer, such as suspending their account or blocking their email address, to prevent them from targeting more victims.

By taking these steps and seeking legal action, you contribute to the fight against scammers and help create a safer online environment for everyone.


In conclusion, don’t let yourself fall for the domain name appraisal scam.

Recognize the signs and understand the tactics used by scammers. Protect yourself and your domain by demanding legitimate buyers order and pay for appraisals.

Research the buyer’s credibility and the appraisal service before making any payments. Verify the legitimacy of email addresses and only use trusted appraisal services. If you encounter any scams, report them to authorities and domain name registrars. Stay vigilant and keep your domain safe.

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Q1. How do scammers establish credibility to gain the seller’s trust?

Scammers establish credibility by using various tactics to gain the seller’s trust. They may send emails with a convincing offer to buy your domain and provide additional information about themselves to appear legitimate.

Their high offer entices you into believing in their sincerity. However, a red flag is when they demand an appraisal from a specific service they often own. Legitimate buyers won’t ask for an appraisal, so it’s likely a scam if they refuse to order and pay for it.

Q2. Where can I find reputable and independent domain appraisal services?

You can find reputable and independent domain appraisal services by doing some research. Look for appraisal services with a good industry reputation and are known for their unbiased evaluations.

Avoid services that scammers recommend, as they may be part of the scam. Take the time to verify the legitimacy of the appraisal service before paying for their services. This will help ensure you get an accurate and trustworthy appraisal for your domain.

Q3. What steps can I take to report scammers and seek legal action against them?

Here are a few steps you can take to report scammers and seek legal action against them.

First, gather all evidence of the scam, including emails, payment receipts, and other relevant information.

Then, report the scam to the authorities, such as the police or the Federal Trade Commission.

Also, contact the domain name registrar and provide details of the scam.

Finally, consult a lawyer to explore your options for legal action against the scammers.

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